Marketing, BBA

Business Administration

Campus:Biscayne Bay Campus, Modesto Maidique Campus, Fully Online

Major Maps

Program Description

The marketing major provides a solid understanding of business activities under the marketing umbrella-from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Students receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, distribution and logistics, and international marketing. Graduates are able to understand consumer behavior, calculate retail pricing on both cost and profit based approaches, interpret the language of marketing research, and analyze a company's marketing strategy in order to recognize appropriate and inappropriate marketing alternatives.

Admission Requirements

• Students entering FIU as freshman or as a transfer student with less than 30 credits will need to meet the general admission criteria. Click here for the details http://admissions.fiu.edu/apply/freshman/
• Minimum GPA of 2.5 for all lower division courses and upper division non-business courses (including transfer coursework)
• For continuing FIU and transfer students the GPA earned for ALL business pre-core courses must be 2.5

ACG 2021 Accounting for Decision
ACG 3301 Accounting for Planning and Control
CGS 2100 Introduction to Microcomputer Applications for Business or CGS 2060 Introduction to Microcomputers
ECO 2013 Principles of Macroeconomics
ECO 2023 Principles of Microeconomics
STA 2023 Statistics for Business and Economics
MAC 2233 Calculus for Business
• Completion of either (a) all UCC requirements and 60 lower division credits, or (b) an Associate of Arts (AA) from a Florida accredited institution.
• All transfer students must also complete the Math Placement Assessment for Incoming Students. The results from that assessment are utilized to guide students for placement in appropriate mathematics courses.
• For transfer students who have not successfully completed college-level mathematics courses, results determine appropriate mathematics enrollment. Students transferring in college-level mathematics courses should use their results to assess (a) readiness for remaining mathematics courses and (b) readiness for upper-division Business Core Courses in finance and quantitative methods.

Career Opportunities

Related Occupations:

Wages & Employment Trends for Marketing Managers:

Florida Median income $100,400
Florida rate of growth+21%
National Median wages $119,500
National Projected growth +13%

Source and more information: http://www.onetonline.org/link/summary/11-2021.00

Contact Information

College of Business Academic Advising
Modesto A. Maidique Campus - MANGO 240
11200 S.W. 8th Street Miami, FL 33199
Phone: (305) 348-0051
Email: cobquestions@fiu.edu
Website: https://business.fiu.edu/undergraduate/advising.cfm